Project Archive
NIKE TECH - HOLIDAY 2025
For Holiday 2025, Nike’s Tech range takes a leap forward with the Tech Boreas collection, as well as refreshed fleece and woven layers that merge high-performance utility with urban attitude. Named after the Greek god of the north wind, Boreas was designed to perform in cold, unpredictable elements — with water-repellent paneling, heavy-duty pile fleece, oversized cuts, built-in hood gaiters and zip pockets giving it the feel of “armor for the city.”
Sr. Art Director: Brian Bantog
Design: Roberto Rodriguez
Narrative: Will Roelke, Kennedy Rasberry
Photography: Boogie
Video Director: Ben Solomon
DOP: Jay Swuen
Syling: Milton David Dixon III
Agency & Production: After Hours
NIKE AVA ROVER - FALL 2025
Introducing the Nike AVA Rover, a shoe with performance-ready innovation, engineered for the city. The Nike Ava Rover elevates your everyday with a stacked ReactX midsole and an ultralight outsole designed with the streets in mind.
Nike AVA Rover. Built to move different.
Sr. Art Director: Brian Bantog
Design: Roberto Rodriguez
Narrative: Will Roelke, Kennedy Rasberry
Photography: Boogie
Video Director: Ben Solomon
DOP: Jay Swuen
Syling: Milton David Dixon III
Agency & Production: After Hours
AIR MAX DN8 - SPRING/SUMMER
2025
UNREAL MOTION POWERED BY 8
8 athletes x 8 creator experiments
Experiment 1: Kobbie Mainoo by Gabriel Moses
Experiment 2: Masai Russell by Ilya Chemetoff
Experiment 3: Yuto Horigome by Marius Gonzalez
Experiment 4: Salma Paralluelo by NewFormat
Experiment 5: Nico Williams by EDGLRD
Experiment 6: Ja Morant by Daniel Sannwald
Experiment 7: Rayssa Leal by Elizaveta Porodina
Experiment 8: Edgar Ka Long by A New Plane
Sr. Art Director: Brian Bantog
Design: Hannah J. Kim, Roberto Rodriguez
Narrative Director: Davide Cabuli
Narrative: Will Roelke
Syling: Rita Zebdi
Agency & Production: Division
NIKE TECH - FALL / HOLIDAY
2024
Introducing the latest update to the Nike Tech woven suit. The Nike Tech woven suit features a stretchy, breathable material and adjustable details engineered to unlock your range of motion.
Sr. Art Director: Brian Bantog
Design: Hannah J. Kim, Roberto Rodriguez
Narrative Director: Davide Cabuli
Narrative: Will Roelke
Photography: Aidan Zamiri
Video Director: Uncanny
DOP: Joao De Botelho
Syling: Mathew Josephs
Movement Director: Joe Adams
Agency & Production: Mox
AIR MAX DN SPRING 2024
This campaign introduced the newest member of the Nike Air Max family, the Dn.”Dn” stands for Dynamic Air technology which allows air to flow freely inside the shoes air unit to provide an unreal sensation.
The global launch film: Feel the Unreal, directed by Petra Collins
For the debut of the new Air Max Dn, we set out to build a world that mirrored the innovation of its dynamic air technology and something slightly surreal, yet grounded in movement and emotion.
We partnered with Petra Collins to direct and photograph the campaign, bringing her distinct, dreamlike lens to the next chapter of Air Max.
In this short film, Max navigates his way to tryouts through a world that bends around him, powered by the new Air Max Dn.
Featuring cameo appearances by:
Drake
Billie Eilish
Erling Haaland
Sha’carri Richardson
Shot in Budapest, Los Angeles, Toronto, and Manchester.
Sr. Art Director: Brian Bantog
Design: Hannah J. Kim, Roberto Rodriguez, John Akira Harold
Narrative Director: Dudu Viola
Narrative: Will Roelke
Photography: Petra Collins
Video Director: Petra Collins
Cinematography: Todd Bonazzi
Styling: Spencer Singer
CGI & Animation: New Format (Product)
SHA’CARRI RICHARDSON FOR AIR MAX DN - SUMMER 2024
Photographed and directed by Petra Collins.
Sha’Carri reflects on the speed of her world with a close friend.
The moment turns the idea of speed on its head and becomes a quiet shift in perspective.
Sr. Art Director: Brian Bantog
Design: Hannah J. Kim, Roberto Rodriguez, John Akira Harold
Narrative Director: Dudu Viola
Narrative: Will Roelke
Photography: Petra Collins
Video Director: Petra Collins
Cinematography: Todd Bonazzi
Styling: Spencer Singer
CGI & Animation: New Format (Product)
ERLING HAALAND FOR AIR MAX DN - SUMMER 2024
Photographed and directed by Cian Moore.
Late at night in a quiet gym somewhere in Norway, a bear trains under the steady watch of a mysterious coach. Only at the end does the full picture come into view, revealing the connection between athlete and coach, and redefining what it means to Feel the Unreal.
Sr. Art Director: Brian Bantog
Design: Hannah J. Kim, Roberto Rodriguez, John Akira Harold
Narrative Director: Dudu Viola
Narrative: Will Roelke
Photography: Cian Moore
Video Director: Cian Moore
Cinematography: Todd Bonazzi
Styling: Rita Zebdi
AIR MAX FRANCHISE - 2024
Shot In studio In Mexico City And Amsterdam.
Sr. Art Director: Brian Bantog, Rachel Mason
Design: John Akira Harold, Roberto Rodriguez
Photography (On Body): Gabriel Moses
Photography(Product): Qiu Yang
Retouching: Rg Berlin
BE TRUE COLLECTION - SPRING/SUMMER 2023
Shot in Brooklyn, New York.
Nike’s BeTrue program is a long-standing commitment to the LGBTQIA+ community, celebrating visibility, self-expression, and the power of authenticity in sport. Since its inception in 2012, BeTrue has evolved beyond product, becoming a platform that amplifies queer voices and invests in community. Each collection is designed by Nike designers who are part of the queer community, ensuring that every piece is rooted in lived experience.
For Spring/Summer 2023, the campaign spotlighted figures from New York’s ballroom scene, a vibrant expression of movement, identity, and pride that celebrates the spirit of inclusivity shaping culture and sport.
Art Director: Brian Bantog
Design: Daniel Amoakoh
Narrative Director: Eric Montgomery
Narrative: Olivia Jade Khoury
Photography: Stuart Winecoff
Styling: Ruben De Melo Moreira
SERENA WILLIAMS DESIGN CREW - 2023
Shot In Studio In Chicago, Illinois.
The Serena Williams Design Crew (SWDC) is a Nike and Serena Williams initiative that empowers emerging designers from underrepresented backgrounds. For the Midwest cohort, the campaign celebrated local roots and creative voices through an authentic lens. Shot by Lawrence Agyei, the work reflected movement, place, and community while advancing Serena’s vision for inclusive, forward-looking design.
Art Director: Brian Bantog
Design: JP Managa
Narrative Director: Eric Montgomery
Narrative: Olivia Jade Khoury, Anna Melissa Raquid
Photography: Lawrence Agyei
Styling: Shibon Kennedy